Pirry

Pirry is a well-known Israeli brand specializing in carbonated and non-carbonated fruit-based beverages. The brand is particularly recognized for its wide range of flavors and its positioning as a staple in the Israeli soft drink market. It is often found in local supermarkets and convenience stores across the country.

The brand is owned and produced by Jafora-Tabori, one of Israel's leading beverage manufacturers. Jafora-Tabori itself has a long history dating back to the early 20th century, following the merger of Jafora and Tabori. The production processes are centralized in Israel, ensuring that the brand maintains its local identity while adhering to international manufacturing standards for beverages.

Ownership of the brand is held by the Jafora-Tabori company, which is controlled by several key Israeli holding companies. Over the years, the brand has remained firmly under Israeli corporate ownership, continuing to innovate within the competitive local beverage landscape.