Noon Minutes Not Really Chicken Ice Cream

Noon's Not Really Chicken Ice Cream is a viral marketing and specialty product created by the e-commerce giant Noon for its quick-commerce service, Noon Minutes. Despite its appearance as fried chicken, it is actually a vanilla ice cream bar coated in white chocolate and crushed cornflakes.

The product was launched in the United Arab Emirates as a creative private-label item. It is produced locally within the UAE to serve the Middle Eastern market. The brand is owned and operated by Noon AD Holdings, a major regional tech and retail company backed by some of the most prominent investors in the Gulf region, including sovereign wealth funds.