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Togo is a historic brand of chocolate-coated biscuits that has become a staple in the Italian confectionery market. The product was originally launched in 1970 by the Pavesi company, known for its innovation in the snack and biscuit sector. The name 'Togo' was chosen to evoke exoticism and adventure, consistent with the marketing trends of the 1970s.
Today, the brand belongs to the Barilla Group, one of the world's leading pasta manufacturers and a major player in the global bakery sector. While Barilla is the ultimate owner, the product remains closely associated with its Pavesi heritage, maintaining production primarily within Italy to ensure consistency and quality that aligns with its long-standing reputation. The biscuits are famous for their signature stick shape and smooth milk or dark chocolate coating.
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