Gocciole Pavesi

Gocciole is one of Italy's most iconic breakfast biscuits, best known for its chocolate chip shortbread texture. It was originally launched under the Pavesi brand, founded by Mario Pavesi in 1937 in Novara. The brand became famous for inventing the 'autogrill' concept and various snacks that defined Italian modern consumption.

Today, the product is manufactured exclusively in Italy, primarily at the historic Novara plant. For decades, Pavesi has been part of the Barilla Group, the world's leading pasta manufacturer and a dominant force in the European bakery market. This ownership ensures that Gocciole remains a flagship product within the Italian food industry's global portfolio.