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Lay's is one of the world's most recognizable snack brands, specializing in a vast array of potato chip flavors. The brand originated in the United States in the 1930s when Herman Lay opened a snack food operation in Nashville, Tennessee. It eventually merged with Frito in 1961 to form Frito-Lay.
Today, Lay's is owned by PepsiCo, a global food and beverage giant headquartered in New York, USA. For the European market, particularly the product shown in the image from a Dutch retailer (Jumbo), the chips are typically manufactured at local or regional facilities such as the PepsiCo plant in Broek op Langedijk, Netherlands. This ensures freshness and allows for regional flavor profiles like Paprika and Naturel to be produced specifically for the local market.
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