Pöttyös Túró Rudi

Pöttyös is an iconic Hungarian brand most famous for its 'Túró Rudi', a chocolate-coated snack filled with sweet curd (túró). The product was inspired by Russian curd snacks and was first launched in Hungary in the late 1960s. The name translates to 'Spotted', referring to the signature red-and-white polka-dot packaging that has become a staple of Hungarian food culture.

While the brand originated as a state-owned enterprise in Hungary, it was later acquired by the Dutch dairy multinational FrieslandCampina. Today, the product is primarily manufactured in Mátészalka, Hungary, maintaining its local heritage while benefiting from global distribution networks. The brand remains one of the most recognizable and beloved snacks in Central Europe, with several flavor variations beyond the original dark chocolate coating.