Zewa paper products

Zewa is one of Europe's most prominent hygiene brands, particularly well-known for its premium toilet paper, facial tissues, and household towels. The brand name itself is an acronym derived from the 'Zellstoffabrik Waldhof' (Waldhof Cellulose Factory), where its history began in Germany. Over the decades, it became a household staple across Central and Eastern Europe, synonymous with softness and strength in paper products.

Sustainability and innovation have been core to the brand's identity, including the introduction of flushable toilet tissue tubes. While originally a German creation, the brand's reach expanded significantly through corporate acquisitions. Today, the manufacturing of Zewa products takes place in various specialized paper mills across Europe, including sites in Germany, Austria, and Slovakia, to serve its vast regional markets efficiently.

In terms of ownership, Zewa belongs to Essity, a leading global hygiene and health company. Essity was formerly part of the SCA (Svenska Cellulosa Aktiebolaget) group but was spun off as a standalone entity in 2017. As the ultimate owner, Essity manages Zewa alongside other global health brands, maintaining its headquarters in Stockholm, Sweden. This transition marked Zewa's evolution from a specialized German pulp manufacturer to a key asset within a global hygiene powerhouse.