Pantene Pro-V Shampoo and Conditioner

Pantene is a globally recognized hair care brand with a history rooted in Swiss pharmacy. It was originally founded in 1945 by Hoffmann-La Roche, naming the brand after 'panthenol,' a key ingredient discovered during World War II for its healing properties. The brand became famous for its Pro-Vitamin B5 formula, which was marketed as the 'secret' to healthy hair.

In 1985, Pantene was acquired by Richardson-Vicks, which was subsequently bought by Procter & Gamble (P&G) later that same year. Under P&G's ownership, Pantene expanded into a multi-billion dollar brand, reaching markets worldwide. Production is now decentralized, with manufacturing facilities located in various regions including North America, Europe, Asia, and Latin America to serve local markets efficiently. Today, it remains one of the flagship brands in P&G's extensive beauty and grooming portfolio.