Principe cookies

Principe de Becelarre, commonly known as Principe, is an iconic European biscuit brand. Originally created in Belgium in the late 19th century, the brand was named after the 'Prince of Becelarre.' It became particularly famous in Spain and France for its distinctive round biscuits filled with chocolate cream.

Today, the brand is a staple in the snack aisle across Europe. While its roots are Belgian and its popularity peaked under various European ownerships, it is now managed by one of the world's largest snacking conglomerates. The production is decentralized, utilizing large-scale bakeries mainly located in Spain to serve the Iberian market and France for Central European distribution.