Damora Date & Apricot Specialty Crackers

Damora Date & Apricot Specialty Crackers are a premium snack product specifically designed for the Australian market. These crackers are known for their inclusion of real fruit and seeds, marketing them as an ideal accompaniment for cheese platters and entertaining.

Damora is a private label brand developed and owned by ALDI Australia. As part of ALDI's strategy to provide high-quality alternatives to national brands, Damora products are typically sourced from established Australian manufacturers that produce similar gourmet crackers for other premium labels. This allows the brand to maintain local manufacturing standards while offering competitive pricing.

The brand is under the ultimate ownership of the Albrecht family through ALDI Süd, a global retail giant headquartered in Germany. Despite the German ownership, the product is primarily manufactured in Australia to serve the local consumer base with regional ingredients and taste profiles.