Timotei hair care

Timotei is a well-known hair care brand that gained international fame in the 1980s for its 'Natural' positioning, originally inspired by the Swedish countryside and the purity of herbs. The brand was founded on the philosophy of using natural extracts to achieve beautiful, healthy hair, a concept that resonated globally and led to the iconic 'Timotei Girl' advertising campaigns.

While the brand has its roots in Sweden, it has been managed by several corporate entities over the decades. Today, Timotei is manufactured in various locations across Europe and other regions to serve local markets. In 2021, Unilever sold the brand rights for several regions, including many European markets, to the private equity firm CVC Capital Partners as part of the Elida Beauty portfolio. However, Unilever retains ownership in certain other international territories. This dual ownership structure means the product's exact origin and corporate backing can vary depending on the specific country of purchase.