Vivess Cotton Towel

Vivess is a private label brand primarily associated with the German retail giant REWE Group. This specific product is a cotton towel featuring the 'Cotton made in Africa' (CmiA) initiative label, which indicates that the raw materials are sourced from sustainable farming practices in African nations. While the raw cotton is sourced from Africa, the actual manufacturing of the textile (spinning and weaving) typically takes place in global textile hubs such as Turkey or Pakistan, depending on the specific product line. As a private label, Vivess offers a range of household and kitchen products exclusively through REWE and its subsidiary stores, positioning itself as an affordable yet quality-conscious brand for everyday needs. The brand remains under the ultimate ownership of the REWE Group, headquartered in Cologne, Germany.