Aveda Hair and Skin Care

Founded in 1978 by Horst Rechelbacher, Aveda was a pioneer in the concept of 'holistic beauty,' merging the principles of Ayurveda with modern botanical science. The brand's origin is deeply rooted in Minneapolis, Minnesota, where it began by creating plant-based hair products designed to be safer for stylists and customers alike. Aveda's commitment to environmental leadership and professional-grade performance quickly established it as a powerhouse in the salon industry.

In 1997, Aveda was acquired by The Estée Lauder Companies, which has since overseen its global expansion. Today, Aveda is a certified B Corp and maintains a high standard of manufacturing, with the majority of its products produced at its primary facility in Blaine, Minnesota, which is powered by renewable energy. As a prestige brand under Estée Lauder, Aveda continues to focus on vegan formulations and sustainable packaging while remaining a staple in high-end salons and spas worldwide.