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Alverde is the private label brand for natural cosmetics by the German drugstore chain dm-drogerie markt. Founded in 1989, it was the first German private label in the field of natural cosmetics and has since become one of the most popular brands in its category. The brand focuses on using plant-based ingredients, often from organic farming.
Most Alverde products, including this hand cream, are manufactured in Germany to ensure high quality standards and shorter supply chains for the Central European market. The brand is strictly and exclusively owned and distributed by dm-drogerie markt. As a private label, it does not have a separate corporate structure from its parent retail company.
DM-drogerie markt, headquartered in Karlsruhe, Germany, is the largest drugstore retailer in Europe by sales. The company remains privately held and is known for its social and environmental commitment, which is reflected in the positioning of the Alverde brand as an accessible entry point to natural personal care products.
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