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Belazu Rose Harissa is a flagship product of the Belazu Ingredient Company, known for its complex blend of chili peppers, spices, and rose petals. The brand was founded in 1991 by George Bennell in the United Kingdom, initially starting as a specialist olive importer under the name 'The Fresh Olive Company'.
The brand quickly expanded into Mediterranean and Middle Eastern ingredients, with Rose Harissa becoming one of its most acclaimed products. In 2018, Belazu was acquired by the William Jackson Food Group, a long-standing British family business. Today, the product is primarily manufactured at their production facility in Greenford, London, maintaining the brand's commitment to high-quality, authentic ingredients and traditional recipes.
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