Duracell Alkaline Batteries

Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeables. The brand traces its origins back to a partnership in the 1920s between scientist Samuel Ruben and businessman Philip Rogers Mallory. The company officially introduced the 'Duracell' brand name in 1964, eventually becoming famous for its 'copper top' design.

Over the decades, Duracell has had several high-profile owners, including Dart Industries, Kraft, and Gillette. When Procter & Gamble (P&G) acquired Gillette in 2005, Duracell became part of the P&G portfolio. However, in 2016, Berkshire Hathaway, led by Warren Buffett, officially acquired the brand in a multi-billion dollar deal. Today, Duracell operates as a prominent subsidiary of Berkshire Hathaway, maintaining a global presence with manufacturing plants in various regions to support its massive international distribution network.