Seepje hand wash

Seepje is a Dutch B Corp certified brand that produces natural cleaning products and personal care items using Himalayan soapberries as a primary ingredient. Founded in 2013, the brand gained popularity for its sustainable approach, utilizing plant-based ingredients and 100% recycled plastic packaging. The product shown is a hand wash, which is formulated to be soap-free and biodegradable, adhering to the company's mission of creating a cleaner and fairer world.

The brand has grown from a student startup into a major player in the Dutch and European sustainable cleaning market. In early 2024, it was announced that Seepje would be acquired by the Dutch consumer goods company Carecosmetic, which aims to further expand the brand's international reach while maintaining its core sustainability values. Most Seepje products are formulated and manufactured within the Netherlands to maintain a lower carbon footprint for their primary European market.