Next cigarette

Next is a brand of cigarettes that was originally established by Philip Morris International. It was created as a lower-priced, value-tier brand to compete in various global markets, including Europe, Asia, and the Americas. The brand's manufacturing takes place in numerous Philip Morris International facilities across the globe to serve local and regional markets.

Ownership of the brand remains under Philip Morris International (PMI). Since its spin-off from Altria Group in 2008, PMI has operated as an independent entity focused on international markets outside of the United States. Next continues to be a part of their broad portfolio of tobacco products, positioned primarily as a budget-friendly alternative to their premium offerings like Marlboro and Parliament.