Listerine Difesa Denti e Gengive mouthwash

Listerine is one of the world's most recognized oral hygiene brands, originally formulated in 1879 by Joseph Lawrence and Jordan Wheat Lambert in the United States. Named after Dr. Joseph Lister, a pioneer in antiseptic surgery, the product was initially sold as a general-purpose antiseptic before becoming a specialized mouthwash. For decades, it was a cornerstone brand of the Lambert Pharmacal Company (which later became Warner-Lambert).

In 2006, the brand was acquired by Johnson & Johnson as part of their consumer healthcare division. As of 2023, the brand has transitioned to Kenvue, the independent consumer health company spun off from Johnson & Johnson. Today, Listerine is manufactured globally to meet local demands; the version shown in the image, intended for the Italian market, is typically produced in Italy at the Pomezia facility or other European plants. Kenvue remains the ultimate owner, managing the brand from its headquarters in the United States while operating through various local subsidiaries globally.