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Lux is a globally recognized personal care brand renowned for its range of beauty soaps, shower gels, and bath products. Originally launched in the United States in 1899 as 'Sunlight Flakes', the brand was officially renamed Lux in 1900. Throughout its history, Lux has been synonymous with luxury and celebrity endorsements, positioning itself as a premium yet accessible beauty brand for women worldwide.
Today, Lux is owned by Unilever, a British multinational consumer goods company. Due to its massive global scale, the product is manufactured in numerous locations across Asia, Africa, Europe, and Latin America to serve local markets. The brand remains a market leader in the hygiene sector, focusing on fragrance-led skin cleansing products.
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