Argus beer

Argus is a private-label beer brand exclusive to the German supermarket giant Lidl. The brand was created to provide a budget-friendly range of lagers and pilsners for the European market.

Because Argus is a retailer-owned brand, its production is outsourced to various contract breweries across Europe rather than a single facility. Depending on the specific market and product variant, it is manufactured in countries such as Spain (often by Font Salem/Grupo Damm), Germany (by Frankfurter Brauhaus), France, and Portugal. The packaging shown specifically identifies production in France and Germany, highlighting Lidl's strategy of diversifying its supply chain for its house brands. As of 2026, the brand remains under the ultimate ownership of Lidl Stiftung & Co. KG.