Vividident chewing gum

Vividident is a well-known brand of sugar-free chewing gum, highly popular in the Italian market for its dental hygiene benefits, such as plaque reduction and the use of 100% xylitol. The brand was originally created by the Italian confectionery giant Perfetti.

Following the merger of Perfetti with the Dutch company Van Melle in 2001, the brand became part of the Perfetti Van Melle group. As one of the world's largest manufacturers and distributors of confectionery and gum, Perfetti Van Melle maintains major manufacturing facilities in Italy (specifically in Lainate), which serves as the primary production hub for Vividident, though the corporate group operates global supply chains.