Ariat Performance Footwear and Apparel

Ariat was founded in 1993 with a focus on integrating athletic shoe technology into equestrian riding boots. The brand quickly became a leader in the equestrian and western markets by prioritizing performance, durability, and comfort for professional athletes and outdoor enthusiasts. Based in Union City, California, the company has expanded its product line to include workwear, denim, and specialized outdoor apparel.

While the brand's design and engineering happen in the United States, manufacturing is distributed globally across several countries, including Vietnam, China, Mexico, and Italy, depending on the specific product line. This global supply chain allows Ariat to maintain high standards of craftsmanship for both their entry-level work boots and their premium performance items.

Ariat is a privately held company. It was acquired in 2012 by the Fisher family, the founders of Gap Inc., through their investment vehicle. This ownership structure has provided the brand with the stability and resources to expand its international footprint while remaining an independent entity within the Fishers' portfolio. The company continues to operate under its original name and is led by its co-founder and CEO, Beth Cross.