Levi Roots Caribbean Crush

Levi Roots Caribbean Crush is a popular carbonated soft drink that captures the tropical flavors of the Caribbean. The brand gained massive public recognition after founder Levi Roots appeared on the BBC show Dragons' Den in 2007 with his Reggae Reggae Sauce. Following the success of the sauces, the brand expanded into various food and beverage categories, including this tropical soda blend featuring grapefruit, mango, and mandarin juices.

The beverage is produced and distributed under a long-term licensing agreement with Nichols plc, a major British soft drinks company. While the brand is deeply rooted in Caribbean heritage and culinary inspiration, the physical manufacturing of the soft drinks primarily takes place in the United Kingdom to serve the European market.

Today, the Levi Roots brand remains a symbol of Afro-Caribbean culture in the UK. The ownership of the beverage line specifically sits with Nichols plc, while the overarching brand rights and other categories involve partnerships with various manufacturers. The brand continues to thrive by delivering authentic-tasting island flavors to a global audience.