VO5 Volume Blow-Dry Spray

VO5 (Alberto VO5) is a historic hair care brand with roots stretching back to 1955 in the United States. It was originally named after 'Vital Oil 5', a hair conditioner formulated by chemist James L. Young for the film industry. Over the decades, the brand became a household name globally, recognized for its hair styling and treatment products.

While the brand originated in the USA, its ownership has transitioned significantly over time. In 2024 and beyond, the brand's international operations, particularly in the UK and Europe, are under the ultimate ownership of Unilever (following various divestments and acquisitions). Manufacturing is distributed across multiple locations globally to serve local markets, with European supplies often produced in regional facilities to ensure efficient distribution.

Technically, in some markets like the US, brand rights have been sold to other entities like High Ridge Brands, but for the international market where this specific packaging is commonly found, Unilever remains the primary corporate steward. The product is designed to provide heat defense and volume, maintaining the brand's legacy of affordable salon-style performance.