Simpl potato chips

Simpl consists of a value-oriented private label brand owned by Carrefour, a major French multinational retail corporation. The brand is designed to provide consumers with essential grocery items at accessible price points, featuring minimalist packaging and straightforward branding.

While the brand originated in France under the Carrefour Group, manufacturing often takes place in various countries where Carrefour operates to optimize logistics and support local supply chains. For this specific product found in the Italian market, it is typically manufactured by local Italian suppliers or regional European snack producers. Carrefour remains the ultimate owner, managing the brand through its extensive global retail network.