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La Piara is one of Spain's most iconic food brands, specially known for its range of high-quality pâtés. Founded in 1923 in Manlleu, Barcelona, the brand has built a legacy over a century, becoming a household name across the Iberian Peninsula. Its products are primarily manufactured in its specialized production facility located in Manlleu, ensuring consistency and adherence to traditional Mediterranean quality standards.
Ownership of the brand has transitioned through major food conglomerates over the years. Originally an independent family business, it became part of the Nutrexpa Group. Following the demerger of Nutrexpa in 2015, La Piara was integrated into Adam Foods. Today, Adam Foods is the ultimate owner, a Spanish group that manages several historic local brands. The company maintains a strong focus on local manufacturing and sustainable food production within its Spanish headquarters.
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