Nutella Biscuits

Nutella Biscuits are a popular snack product featuring a crunchy golden-baked biscuit with a creamy heart of the world-famous Nutella hazelnut spread. Launched globally as part of Ferrero's expansion into the biscuit category, these snacks combine the traditional Italian hazelnut cocoa flavour with a convenient, shareable format. The product is known for its signature heart-embossed design on the top wafer.

The Nutella brand was born in Piedmont, Italy, in the 1960s, evolving from a cocoa-saving hazelnut paste created by Pietro Ferrero during the post-war chocolate shortages. Today, the brand remains under the stewardship of the Ferrero Group, a family-owned multinational giant. While the biscuits are heavily associated with their Italian heritage and major production facilities in Balvano, Italy, Ferrero operates a global supply chain to meet international demand.

Ownership of the brand has remained consistent within the Ferrero family since its inception, making it one of the largest privately held confectionery companies in the world. The company continues to invest in sustainable sourcing for its core ingredients, such as cocoa and hazelnuts, ensuring that the legacy of its founder is preserved while adapting to modern consumer expectations for quality and transparency.