Colón Detergent

Colón is a historic and highly recognizable laundry detergent brand, particularly famous in the Spanish market for its association with deep cleaning and long-standing presence in households. Historically known for its heavy-duty powder soaps, the brand has expanded its portfolio to include liquid detergents, pods, and specialized fabric care products.

The brand originated in Spain during the mid-20th century, where it became a staple of the Camp Group. Over the decades, it transitioned through several corporate owners as the global consumer goods market consolidated. Today, it is part of the extensive cleaning product portfolio of Reckitt (formerly Reckitt Benckiser), a British multinational that has invested in modernizing the brand's formulas while maintaining its heritage status in Southern Europe.