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Trivento Reserve Malbec is a prominent wine produced in the Luján de Cuyo region of Mendoza, Argentina. The brand was founded in 1996 by the Chilean wine giant Viña Concha y Toro, seeking to expand its footprint into the Argentine wine market. The name 'Trivento' refers to the three winds—Polar, Zonda, and Sudestada—that blow across the Mendoza region, shaping the local climate and vine cultivation.
While the brand maintains deep roots in the Argentine soil and traditional winemaking practices of Mendoza, it is managed as a key international asset under its Chilean parent company. Trivento has grown to become one of the top-selling Argentine Malbec brands globally, particularly in markets like the United Kingdom. Ownership remains stable under the Concha y Toro group, which manages a diverse portfolio of prestigious wineries across South America and the United States.
Today, Trivento serves as a benchmark for quality Argentine Malbec, benefiting from the extensive distribution network and technological resources of its ultimate owner while preserving its authentic Argentine identity.
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