Bimbo bread

Bimbo is the flagship brand of Grupo Bimbo, the world's largest baking company. Founded in Mexico City in 1945 by Lorenzo Servitje and his partners, the brand began with only a few types of wrapped bread but quickly became a household staples due to its iconic teddy bear mascot and commitment to Freshness.

Today, the brand operates as a global powerhouse with a presence in over 30 countries. While its roots are firmly Mexican, manufacturing is highly localized; Grupo Bimbo operates over 200 bakeries across the Americas, Europe, Asia, and Africa to ensure products reach grocery shelves shortly after baking. The brand remains under the ownership of Grupo Bimbo S.A.B. de C.V., maintaining its status as a leading multinational corporation headquartered in Mexico City.