Alpro Plant Protein Pudding Vanilla Flavour

Alpro is a pioneering European brand that specialises in plant-based food and drink products. Originally founded in Belgium in 1980, the brand has grown from being a niche soy milk producer to a market leader in various plant-based categories, including yogurts, desserts, and milk alternatives made from almonds, oats, and hazelnuts.

The product shown is a High Protein Vanilla Pudding, designed to cater to the growing demand for plant-derived protein sources. While the brand remains deeply rooted in its Belgian heritage with major production facilities in Wevelgem, its distribution and manufacturing network has expanded across Western Europe following several corporate acquisitions.

Today, Alpro is owned by Danone, the French multinational food-products corporation. Danone acquired Alpro's former parent company, WhiteWave Foods, in 2017. This acquisition integrated Alpro into Danone’s global portfolio of healthy and sustainable food brands, positioning it as a key driver of the company's plant-based division and environmental initiatives.