ProActiv Original spread

ProActiv (formerly Flora ProActiv) is a brand of margarine and functional food products specifically designed to help reduce cholesterol. The brand has its roots in the research and development departments of Unilever, where it was originally formulated in the Netherlands to provide a heart-healthy alternative to traditional butter.

Historically part of Unilever's spreads division, the brand was acquired by KKR and formed part of Upfield in 2018. The product is manufactured in various facilities across Europe to serve different local markets. Upfield has focused on making the recipe palm oil-free and suitable for plant-based diets, maintaining its position as a leading global brand for plant-sterol enriched foods.