Ambi Pur Air Freshener

Ambi Pur is a globally recognized air care brand that specializes in scent and odor elimination products. Originally founded in Spain in 1958 by the company Cruz Verde, it eventually expanded its footprint across Europe and beyond. The brand achieved significant milestones by pioneering innovative formats, such as the first plug-in liquid air freshener and specialized car air fresheners.

Throughout its history, the brand has seen several transitions in ownership. In 1984, the Sara Lee Corporation acquired the brand, fuelings its expansion into Eastern Europe, Asia, and Oceania. In 2010, the brand was acquired by the American multinational consumer goods corporation Procter & Gamble (P&G). Today, Ambi Pur is managed as a key part of P&G's air care portfolio alongside other brands like Febreze. Manufacturing occurs in multiple countries across Europe and Asia to meet local market demands.