Levi's jeans and apparel

Levi Strauss & Co. is a global leader in denim, famously known for inventing the blue jean in 1873. Originally founded in San Francisco, California, the brand served the needs of workers during the Gold Rush by creating durable riveted trousers. Today, Levi's is an iconic American brand recognized worldwide for its 501 jeans and casual apparel.

While the brand's heritage is rooted in the United States, its manufacturing is decentralized. Levi's products are produced in over 30 countries to serve various global markets. Common manufacturing locations include Vietnam, China, Mexico, Cambodia, Pakistan, and Egypt. The company remains a publicly traded entity controlled largely by the descendants of the founder's family.

Ownership of the brand is held by Levi Strauss & Co. (LS&Co.), which operates several other labels including Dockers and Denizen. The company is headquartered in San Francisco and continues to focus on sustainability and innovation in the textile industry.