Omino Bianco laundry detergent

Omino Bianco is an iconic Italian household brand that originated in 1954 with the introduction of its famous perborate-based whitening additive. Known for the mascot 'little white man' (Omino Bianco), it has grown into a comprehensive laundry care line including liquid detergents, stain removers, and fabric softeners.

The brand is manufactured primarily in Italy, maintaining its heritage of quality and effectively serving the European market. It was originally developed by the Italian company Bolton Manitoba and remains a cornerstone of its household care portfolio. Today, it is part of the Bolton Group, a major international conglomerate that manages a wide range of consumer brands. The brand is recognized for its commitment to environmental sustainability through participation in programs like A.I.S.E Prep L2, which focuses on concentrated formulas for reduced environmental impact.