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Lay's Jamón flavor is a popular snack variant particularly famous in European markets like Spain and Portugal. The product features potato chips seasoned to replicate the taste of traditional cured ham. The brand itself originated in the United States in the 1930s when Herman Lay began selling snack foods in the South.
Manufacturing for this specific flavor often takes place in the regions where it is sold to ensure freshness, primarily in Spain for the European market. Today, Lay's is a flagship brand of PepsiCo, following a historic merger in 1965 between Frito-Lay and the Pepsi-Cola Company. As a global power, PepsiCo manages the brand's extensive international distribution and localized flavor profiles.
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