Limit Zero Zitro-Klar soft drink

Limit Zero Zitro-Klar is a sugar-free, clear lemon-flavored carbonated soft drink. It is a private label brand primarily sold through the German discount supermarket chain Netto Marken-Discount.

The brand was developed specifically for the retail market to offer a low-cost, calorie-free alternative to major international soda brands. Production is handled by various regional bottlers within Germany to ensure supply chain efficiency for the supermarket's nationwide locations. As a proprietary store brand, its ownership is tied directly to the EDEKA group, which is Germany's largest supermarket corporation.