Primia cleaning product

Primia is a prominent Italian private label brand primarily found in the supermarkets of the Agorà Network consortium. The product shown in the image is a household cleaning agent, likely containing sodium hypochlorite, manufactured by Deco Industrie in Bagnacavallo, Italy.

Deco Industrie is a significant manufacturer for large retail chains across Italy, specializing in both food and home care products. Primia serves as the 'store brand' for various independent supermarket chains that form part of the Agorà Network, offering quality alternatives to global brands. The ownership and production are deeply rooted in the Italian domestic market.