Lassie Haver Rijst

Lassie Haver Rijst (Oat Rice) is a innovative food product from the storied Dutch brand Lassie, which has been a staple in Dutch kitchens for decades. Originally established in Wormer, North Holland, Lassie began as a rice mill and gained fame for its quick-cooking 'Toverrijst' (Magic Rice). This specific product, Haver Rijst, combines the nutritional benefits of oats with the texture and versatility of rice, reflecting modern consumer trends toward plant-based proteins and high-fiber grains.

While the brand holds a deep Dutch heritage, it is currently part of the Ebro Foods group, a global leader in the rice and pasta sectors. The production remains primarily centered in the Netherlands, specifically in Wormer, where the company maintains its long-standing processing facilities. This ensures that the product maintains its local character while benefiting from the global supply chain and expertise of its Spanish parent company.