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Salling Extra Virgin Olive Oil is a private label product specifically owned by the Salling Group, Denmark's largest retail group. The brand 'Salling' was created to offer high-quality everyday staples across the group's various supermarket chains, including Føtex, Bilka, and Netto.
As indicated on the label, which mentions a 'blend of olive oils of EU origin,' the product is manufactured by sourcing olives from various Mediterranean countries within the European Union, such as Spain, Italy, or Greece, and then bottled for the Danish market. The brand is entirely controlled by Salling Group A/S, which is headquartered in Brabrand, Denmark, and remains under the ultimate ownership of the Salling Foundations (Købmand Herman Sallings Fond and Købmand Ferdinand Sallings Mindefond).
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