Salling Jordbær (Frozen Strawberries)

Salling frozen strawberries are part of the private label range offered by Salling Group, Denmark's largest retailer. The brand is named after the Salling family, who founded the initial department store in Aarhus in 1906. While the brand is quintessentially Danish, the strawberries themselves are typically sourced from various global regions depending on the season and harvest quality, then packaged for the Danish market.

The Salling Group is a massive retail entity that owns several major supermarket chains including Netto, Føtex, and Bilka. Ownership of the group is unique as it is 100% owned by the Salling Foundations, ensuring that a significant portion of the profits are reinvested into Danish society, culture, and business development rather than private shareholders.