Tenderly Fazzoletti

Tenderly is a well-known Italian brand specializing in personal hygiene products made of paper, such as pocket tissues (fazzoletti) and toilet paper. It was originally launched by the Lucart Group, a prominent Italian paper manufacturing company founded in the Lucca paper district.

While the brand maintains deep roots in Italian manufacturing, it is currently part of the Lucart Group's extensive portfolio. Lucart operates multiple production plants across Europe, including sites in France, Spain, and Hungary, though the primary manufacturing for the Italian market remains concentrated in Italy. The brand is celebrated for its softness and eco-friendly commitments, reflecting the group's focus on sustainable paper production techniques.