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Catch is a prominent Swedish snus brand originally launched in 1984 by Swedish Match. It was the first brand on the market to introduce flavored snus, moving away from traditional tobacco tastes to explore mint and licorice profiles. Production is centered in Sweden, primarily at Swedish Match's facilities in Gothenburg and Kungälv, adhering to the GothiaTek quality standard.
In late 2022, Swedish Match was acquired by Philip Morris International (PMI). This landmark acquisition integrated the historic Swedish brand into the global portfolio of one of the world's largest tobacco companies. Despite the American ownership, the brand maintains its distinct Swedish identity and localized manufacturing processes.
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