Plugra Butter

Plugra is a high-end European-style butter brand known for its lower moisture content and higher butterfat percentage, typically 82% compared to the 80% found in standard American butter. This formulation makes it a favorite among professional chefs and home bakers for creating fluffier cakes and flakier pastries.

Initially launched to provide the American market with a domestic alternative to imported European butters, it has established a reputation for premium quality. While it mimics European culinary standards, the product is entirely American in its production and heritage.

The brand is owned and produced by Dairy Farmers of America, a massive cooperative owned by thousands of family dairy farmers across the United States. This ownership structure ensures that the milk used for Plugra is sourced directly from domestic dairy farms, supporting the local agricultural economy while maintaining international gourmet standards.