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Maribel is a private label brand primarily associated with the German discount retailer Lidl. This specific product, 'Crema di arachidi,' is a 100% peanut butter offered in an XXL format. Maribel products are manufactured by various third-party suppliers across Europe, often depending on the specific region where the Lidl store is located. For the Italian market, these items are frequently produced in Germany or the Netherlands to meet European safety and quality standards.
The brand is owned by Lidl Stiftung & Co. KG, a massive international discount retailer based in Germany. Lidl operates thousands of stores across Europe and the United States. Maribel serves as their dedicated brand for fruit spreads, jams, and nut butters, providing high-quality staple ingredients at competitive prices. As a private label, the ultimate control and distribution lie within the Lidl corporate structure.
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