Pai potato chips

Pai is a renowned Italian snack brand specifically famous for its traditional potato chips. Founded in 1959, the brand became a staple in Italian aperitifs and snacking culture. It initially gained popularity as 'Prodotti Alimentari Industriali' (P.A.I.) and established itself through high-quality manufacturing processes in Northern Italy.

Today, the brand is part of the San Carlo Gruppo Alimentari S.p.A. portfolio, which is the leading snack food company in Italy. While the company has expanded its reaching and product range, Pai maintains its identity as an authentic Italian brand, with production facilities primarily located in Italy to serve the domestic and European markets. The ownership remains firmly within the Vitaloni family through the San Carlo group.