Ariel Color & Style Detergent

Ariel Color & Style Detergent is a laundry detergent designed to protect colored fabrics and maintain their vibrancy. The Ariel brand was introduced in the 1960s by Procter & Gamble's European Technology Centre in Belgium. It was one of the first detergents to incorporate enzymes for enhanced stain removal. Over the years, Ariel has expanded its product line to include various formulations tailored for different laundry needs, such as the Color & Style variant. The brand is owned by Procter & Gamble, an American multinational consumer goods company headquartered in the United States. Procter & Gamble operates manufacturing facilities in multiple countries, producing Ariel products locally to meet regional demands.