DIME Beauty Skincare

DIME Beauty is a skincare and fragrance brand founded in 2018 by Master Esthetician Baylee Relf and her husband Ryan Relf. The brand is committed to providing clean, effective, and luxurious skincare products at accessible price points. DIME Beauty emphasizes the use of high-quality, clean ingredients, ensuring that their products are free from parabens, sulfates, phthalates, and BPA/BPS. They are also vegan and cruelty-free, aligning with their dedication to ethical practices. In 2025, DIME Beauty expanded its retail presence by partnering with Ulta Beauty, marking its first move into physical retail. This expansion included a range of skincare and fragrance products, such as the Restorative Night Cream, Dewy Day Cream, Luminosity Eye Serum, Hyaluronic Acid Serum, TBT Serum, 7 Summer Perfume, and Dans Les Bois Perfume. The brand's mission is to create full-body skincare and fragrances that deliver proven results with clean ingredients focused on the long-term health of the skin, wrapped in luxury and priced for real life.