Deit Pink Grapefruit soft drink

Deit is a historic German beverage brand that revolutionized the market in 1965 as the first sugar-free lemonade in Germany. It was specifically developed to provide a low-calorie, vitamin-enriched alternative to traditional sugary sodas, quickly becoming a staple in the health-conscious market segment.

While the brand management and core concentrate development are centrally handled by DrinkStar GmbH in Rosenheim, the actual production and bottling are performed through a decentralized network of regional license partners across Germany. This system including partners like Vilsa-Brunnen and Aqua Römer ensures that the product is bottled locally near its point of sale, reducing transportation distances and maintaining freshness. The brand has been under the ownership of DrinkStar GmbH, a subsidiary of the global Symrise AG group, since 1998.